As an advantage of the EVO-World.org redesign, EVO is now able to offer banner advertising on our site to organizations that are part of the global energy efficiency community and have proven to be of interest to EVO site subscribers and visitors.
THE VALUE OF EVO ADVERTISING
As an online advertiser, EVO knows that you are primarily concerned with audience reach—whom are you reaching and what is the likelihood that your ad will be seen?
Each month, the EVO web site enjoys visits from over 3,500 evaluation, measurement and verification professionals from around the world, a market that are interested in your organization’s products, services, events, and employment opportunities. Due to the value of the content available on the EVO site, not only do those visitors stay on our site, as exemplified by an incredibly low bounce rate, but each visitor views over eight pages per visit, on average, as seen in the sample Google Analytics from March, 2016. These statistics will improve as we continue to add new features to our site focused on the Measurement and Verification community, Training Partners, and Instructors; and our latest simplified methods for access to our free documents.
In April, EVO will publish the much-anticipated 2016 International Performance Measurement and Verification Protocol (IPMVP®) Core Concepts document at which time we expect the visits to EVO-world.org to dramatically increase.
OPTIONS FOR EVO ADVERTISING
EVO has created options that will help advertisers reach this highly desirable audience through a variety of packages and budgets of varying timeframes. The pages upon which we offer advertising opportunities provide the optimum exposure in terms of the frequency in which they are viewed and the time spent on the page.
Ad spots are shared, except as indicated below, through random rotation. Ad costs are presented on a monthly basis, for a minimum of three (3) months, and a discounted monthly price for a one-year commitment. Other discounts are available by selecting inclusion on multiple pages. Pricing assumes that the same ad will be used for the duration of the commitment.
EVO uses the sponsorship model, which allows the advertiser to limit monthly advertising costs. This type of advertising is billed in advance, based upon the position and the pages selected for display.
| Banner Type | Location | Size (pixels) | Duration | Price per Month |
| Rotating Header (exclusive) | Home Page | 1920 x 680 | Three months | $1,500.00 |
| Latest News Sponsor (rotating*) | Home Page | 345 x 345 | Three months | 500.00 |
| Internal Page Sponsor (rotating*) | One (1) Secondary Page of Choice** | 332 x 996 | Three months | 300.00 |
*Limited to 5 advertisers per rotation
**Secondary Page of Choice can include any page except Featured CMVPs, Board of Directors, Training Partners, and Contact Us
Submitted banner ads should be created at the size listed above and at 72dpi.
BANNER TYPE POSITIONS
There are three primary banner locations available for ad spots on the EVO site:
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ROTATING HEADER Located on the home page, EVO will use your choice of background image, your specific message, and a link to your site. Only one EXCLUSIVE advertiser per month, and limited to one month at a time. |
LATEST NEWS SPONSOR Located on the home page and shared with up to five other advertisers. Link to your preferred site location. Minimum 3-month period. Additional fee for loading new ad. |
INTERNAL PAGE SPONSOR Located on any secondary page and shared with up to five other advertisers. Link to your preferred site location. Minimum 3-month period. Additional fee for loading new ad. Cannot include Featured CMVPs, Board of Directors, and Contact Us. |
OTHER EVO ADVERTISING SERVICES
EVO can prepare ads through our design partner for advertisers for a charge of $65.00 per banner, including up to two proofs. If additional proofs are required, additional fees will apply. This pricing also assumes that the advertiser has all elements required to construct the ad, such as logo, images, and copy to appear on the ad.
If advertisers do not have a reliable means of measuring traffic to their site, EVO can provide a monthly report showing monthly impressions (views) and click-throughs for an additional fee of $25.00 per month.
THE EVO ADVERTISING POLICY
Designed to provide guidelines for advertising on the site, the Advertising Policy also provides legal statements and limitations. The final policy is a required read for all advertisers prior to their contract acceptance.
Questions? Contact subscribe@evo-world.org.